Extended Cookie Policy


Cookies consist of portions of code installed in the browser that assist the Owner in providing the service according to the purposes described. Some of the purposes for which the Cookies are installed may also require the User’s consent.

Technical Cookies and Cookies serving aggregated statistical purposes

  • Activity strictly necessary for the functioning of the service

    Willbox uses Cookies to save the User’s session and to carry out other activities that are strictly necessary for the operation of the same, for example in relation to the distribution of traffic.

  • Activity regarding the saving of preferences, optimization, and statistics

    Willbox uses Cookies to save browsing preferences and to optimize the User’s browsing experience. Among these Cookies are, for example, those to set the language and the currency or for the management of first party statistics employed directly by the Owner of the site.

Other types of Cookies or third-party tools that might use them

Some of the services listed below collect statistics in aggregated form and may not require the consent of the User or may be managed directly by the Owner – depending on how they are described – without the help of third parties.

If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without the Owner’s knowledge. Please refer to the privacy policy of the listed services for detailed information.

  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Google)

    Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of Willbox, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data collected: Cookie and Usage data.

    Place of processing : USA – Privacy Policy – Opt Out

    Google AdWords conversion tracking (Google Inc.)

    Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on Willbox.

    Personal Data collected: Cookie and Usage data.

    Place of processing : USA – Privacy Policy

    Facebook Ads conversion tracking (Facebook, Inc.)

    Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on Willbox.

    Personal Data collected: Cookie and Usage data.

    Place of processing : USA – Privacy Policy

  • Heat mapping

    Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.

    Inspectlet (Inspectlet Inc.)

    Inspectlet is a heat mapping service provided by Inspectlet Inc.

    Personal Data collected: Cookie and Usage data.

    Place of processing : USA – Privacy Policy

  • Infrastructure monitoring

    These services allow Willbox to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
    Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of Willbox.

    New Relic (New Relic)

    New Relic is a monitoring service provided by New Relic Inc.
    The way New Relic is integrated means that it filters all traffic of Willbox, i.e., communication between the Application and the User’s browser or device, while also allowing analytical data on Willbox to be collected.

    Personal Data collected: Various types of Data as specified in the privacy policy of the service.

    Place of processing : USA – Privacy Policy

    Pingdom (Pingdom AB)

    Pingdom is a monitoring service provided by Pingdom AB.

    Personal Data collected: Cookie and Usage data.

    Place of processing : Sweden – Privacy Policy

  • Interaction with live chat platforms

    These services allow Users to interact with third party live chat platforms directly from the pages of Willbox, for contacting and being contacted by Willbox support service.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

    Zopim Widget (Zopim Technologies Pte Ltd)

    The Zopim Widget is a service for interacting with the Zopim live chat platform provided by Zopim Technologies Pte Ltd.

    Personal Data collected: Cookie and Usage data.

    Place of processing : Singapore – Privacy Policy

  • Remarketing and Behavioral Targeting

    These services allow Willbox and its partners to inform, optimize and serve advertising based on past use of Willbox by the User.
    This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

    AdWords Remarketing (Google)

    AdWords Remarketing is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the activity of Willbox with the Adwords advertising network and the Doubleclick Cookie.

    Personal Data collected: Cookie and Usage data.

    Place of processing : USA – Privacy Policy – Opt Out

    Facebook Remarketing (Facebook, Inc.)

    Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of Willbox with the Facebook advertising network.

    Personal Data collected: Cookie and Usage data.

    Place of processing : USA – Privacy Policy – Opt Out

  • Traffic optimization and distribution

    These services allow Willbox to distribute their content using servers located across different countries and to optimize their performance.
    Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between Willbox and the User’s browser.
    Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information User are transferred.

    CloudFlare (Cloudflare)

    CloudFlare is a traffic optimization and distribution service provided by CloudFlare Inc.
    The way CloudFlare is integrated means that it filters all the traffic through Willbox, i.e., communication between Willbox and the User’s browser, while also allowing analytical data from Willbox to be collected.

    Personal Data collected: Cookie and Various types of Data as specified in the privacy policy of the service.

    Place of processing : USA – Privacy Policy

How can I manage the installation of Cookies?

In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing them. Through the browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that might possibly have saved the consent for the installation of Cookies by this website. It is important to note that by disabling all Cookies, the functioning of this site may be compromised. Users can find information about how to manage Cookies in their browser at the following addresses: Google ChromeMozilla FirefoxApple Safari and Microsoft Windows Explorer.

In the case of services provided by third parties, Users can exercise their right to withdraw from the tracking activity by utilizing the information provided in the third party’s privacy policy, by clicking the opt-out link – if provided – or by contacting the third party.

Notwithstanding the above, the Owner informs that Users may take advantage of: Your Online Choices. This service allows Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of this resource in addition to the information provided in this document.

Data Controller and Owner

Fermi S.p.a. – Foro Buonaparte, 12  – 20121 Milano (Italia),
[email protected]

Since the installation of third party Cookies and other tracking systems through the services used within Willbox can not be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, consult the privacy policy for the respective third party services listed in this document.

Given the objective complexity linked to the identification of technologies based on Cookies and their very close integration with the operation of the web, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies themselves and any possible use of them – for example, by a third party – carried out through this site.